Is Your Business Marketing Working?

Gwinnett/Duluth CPA Explains How to Track the Marketing Statistics of Your Business
Beginning a new business is a very difficult emotional and financial struggle. Striving to develop your business, its plan, and establish a client base are all critical ingredients of getting your new business started. As a business owner, perhaps even more valuable than the business plan itself is to determine, track, and re-evaluate their marketing efforts. In doing so a wise business owner will determine if they are on track and can take immediate corrective action well before negative financial results occur. A good tracking and monitoring process of your company’s business will be the precursor of what is to soon happen in the company’s business structure.

“Getting your new business started is one of the most difficult things you will ever do in your life. Knowing what to do, how to do it and how much of it are all essential components to tracking your marketing efforts so that the financial results soon will follow. When I started my own CPA firm in Gwinnett in 1992 this was an integral tool to help keep me focused and going in the right direction.”
—John Dillard CPA

Key Marketing Statistics

Marketing statistics for each and every business will be a bit unique to a company itself, however there will be many key marketing statistics which all businesses should track, monitor, and evaluate. The wise and judicious use of this process will result in any necessary efforts being re-targeted doing away with less successful methods of reaching your customer base and focusing on more efficient and opportune strategies to reach your full market potential. Examples of key marketing statistics will vary substantially and working with your CPA, SBDC/Small Business Development Center, and your banker are all good sources of information to discover what might work best for your business and in your locale.

Business Organizations/Chambers of Commerce/Rotary/Kiwanis

Business organizations, chambers of commerce, Rotary, and Kiwanis are all good examples of the various business organizations to consider joining. Finding one which best suits your business style, schedule, and perhaps most importantly has a good networking base from which to find the clientele you are seeking is of tantamount importance.

Internet Marketing

The Internet has enabled many businesses to substantially broaden their geographic appeal well beyond their states borders, the U.S. as a whole and even beyond. It is not uncommon for a good website to attract a broad based appeal of potential visitors. Initially a good web presence is critical, as you will want your first impression to be a good one. Keeping your site up to date with advice, information, and products is a good first step towards this endeavor. Ensuring that your site is easily navigable and that your contact information is readily assessable are critical to your sites success and productiveness. However, having the best site in your industry is not enough if people are routinely finding it as search engines look not only to key words, but also content, and for the presence of a Blog bringing to readers/users current news and topical events. Finding a professional who is well versed and trained and advised in these processes is a critical first step in this process.

HIS CPA cares much more about your business than just preparing your tax returns. Put our trained seasoned CPA to work for you.